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Printing and packaging enterprises should refuse to print Shanzhai packaging products and make Shanzhai packaging landless

release date: Source: China publishing, radio and television/newspaper editor: Yu Jia Views: 2453 copyright and disclaimer

core tip: Recently, at the annual "March 15" CCTV party, a series of persistent diseases existing in China's third and fourth tier cities and rural consumer markets were exposed: the packaging imitation of inferior goods. These fake products are not only imitated in product types, but also played a marginal role in product packaging. The means of imitations are varied, which greatly confuse and entrap consumers

[China Packaging News] recently, at the annual "March 15" CCTV party, a series of persistent diseases existing in China's third and fourth tier cities and rural consumer markets were exposed: the phenomenon of packaging imitation of inferior goods. These fake products are not only imitated in product types, but also played a marginal role in product packaging. The means of imitations are varied, which greatly confuse and entrap consumers

in various examples exposed by CCTV this time, these manufacturers who have made specious changes to the packaging can not be said to have taken great pains. For example, in the case of infringement of "six walnuts" beverage exposed by CCTV this time, Shanzhai products made an article on the word "Ge", only changed one word, and became six Jin walnuts and six Wo walnuts... Not only a word difference, but also the exterior design and composition are the objects they imitate, which is difficult to distinguish. Douben Doudou milk is imitated as douzhongdou milk, Wangzai milk is imitated as Wanghao milk, Red Bull is imitated as niuren...

in addition to the name, the imitation of these fake products in packaging color, composition and spokesperson image is also enough to confuse the fake with the real. According to CCTV exposure, these fake goods often flow to the third and fourth tier cities and rural markets. This kind of ostentatious imitation is not only an infringement of the rights and interests of the packaging copyright owner, but also an illegal act of cheating consumers with fake and shoddy products

packaging is an integral part of products and an important part of the soul of product design. According to the concept of integrated communication put forward by modern marketing, packaging is not only a problem in product strategy, but also an irreplaceable medium in promotion. For many well-known manufacturers, their investment in packaging design is often huge, and packaging is also the first key to maintain their brand image. The phenomenon of packaging imitation infringes the packaging copyright rights and interests of product manufacturers, and the factory purchasing mood is not high, which infringes the brand image of goods. The author believes that the important reason for the prevalence of imitation of well-known brands in the third and fourth tier cities and rural consumer markets is that enterprises tolerate, accommodate, condone or even indulge infringement, counterfeiting and even counterfeiting. Therefore, the author suggests that the relevant commodity manufacturers that have been infringed should also strengthen the reporting of the phenomenon of imitating and infringing the packaging image

printing and packaging enterprises are the main production links of Shanzhai packaging. However, due to the close relationship between the machine stability and the rigidity of the host machine and the rigidity of the sample during force control and deformation control, printing and packaging enterprises should enhance their sense of society, start from themselves, resolutely do not print such packaging products, and report to the entrusted production enterprises, so that Shanzhai packaging can be produced without land